%0 Journal Article
%T On advantage of seeing text and hearing speech
%A £¿ivanovi£¿ Jelena
%A Filipovi£¿-£¿ur£¿evi£¿ Du£¿ica
%J Psihologija
%D 2011
%I Drustvo Psihologa Srbije
%R 10.2298/psi1101061z
%X The aim of this study was to examine the effect of congruence between the sensory modality through which a concept can be experienced and the modality through which the word denoting that concept is perceived during word recognition. Words denoting concepts that can be experienced visually (e.g. ¡°color¡±) and words denoting concepts that can be experienced auditorily (e.g. ¡°noise¡±) were presented both visually and auditorily. We observed shorter processing latencies when there was a match between the modality through which a concept could be experienced and the modality through which a word denoting that concept was presented. In visual lexical decision task, ¡°color¡± was recognized faster than ¡°noise¡±, whereas in auditory lexical decision task, ¡°noise¡± was recognized faster than ¡°color¡±. The obtained pattern of results can not be accounted for by exclusive amodal theories, whereas it can be easily integrated in theories based on perceptual representations.
%K sensory modality
%K conceptual representations
%K perceptual symbol theory
%U http://www.doiserbia.nb.rs/img/doi/0048-5705/2011/0048-57051101061Z.pdf