%0 Journal Article %T If Content Is King, Context Is Its Crown %A Pelle Snickars %J View : Journal of European Television History and Culture %D 2012 %I Netherlands Institute for Sound and Vision %X The future of television¡ªif former Google CEO Eric Schmidt has his way¡ªwill use computational modes to attract viewers, structure results, contextual queries and/or evolving viewing patterns within an emerging televisual datascape. Departing from Schmidt's recent MacTaggart lecture this article tries to track the coded consequences of TV as data, not the least from an audiovisual heritage perspective. %K search modalities %K computation %K YouTube %K digital TV %K media archive %K televisual data %K Google %U http://rdbg.tuxic.nl/euscreen-ojs/index.php/view/article/view/6