%0 Journal Article %T Why Should We Study Socialist Commercials? %A Anik¨® Imre %J View : Journal of European Television History and Culture %D 2013 %I Netherlands Institute for Sound and Vision %X This article looks at television's so far neglected contribution as a relay and interpretive framework at the intersection of postsocialist memory and history studies. It zooms in on postsocialist nostalgia as a relational expression of a heterogeneous set of desires that operate in an intercultural network. Televisual nostalgia also implicates Western Europe and makes explicit a Western European longing for the divided Europe of the Cold War. This longing, in turn, shores up Europe¡¯s repressed imperial history. Television¡¯s role at the pressure points of postsocialist institutional and economic policy, consumption and narrative concerns makes it an indispensable window into the intertwined workings of nostalgia and nationalism within a postcolonial Europe. %K postsocialism %K television %K nostalgia %K history %K memory %U http://rdbg.tuxic.nl/euscreen-ojs/index.php/view/article/view/57