%0 Journal Article
%T Basic Social-Economic Factors Modelling Customer¡¯s Psychological Behaviour
%A Ivan Krastev
%J Psychological Thought
%D 2013
%I 
%R 10.5964/psyct.v6i1.55
%X This paper deals with some social and economic factors influencing on customer¡¯s behaviour ¨C such as social class, social-economic status,occupation, education, income, referent groups, family, gender roles and marketing. Some comparisons are made between some factorsinfluencing on customer¡¯s behaviour in the U.S. and in Bulgaria.
%K customer
%K social class
%U http://psyct.psychopen.eu/article/view/55/30