%0 Journal Article %T Diagonal cumulation of origin as the EU¡¯s institutional incentive mechanism for promoting international trade and business %A Milan Jur£¿e %A Klavdij Logo£¿ar %A Romana Korez Vide %J Zbornik Radova Ekonomskog Fakulteta u Rijeci : £¿asopis za Ekonomsku Teoriju i Praksu %D 2010 %I University of Rijeka %X In this paper we explore the effects of a diagonal cumulation of origin as the EU¡¯s Common Commercial Policy (CCP) incentive mechanism that affects the intraregional trade and transaction cost structure of firms engaged in cross-border business operation. The research explores how firms should frame their crossborder physical flows of goods and the configuration of their value-adding processes for taking advantage of diagonal cumulation of origin. The empirical analysis is based on an in-depth case study of effects of the ¡®SAP+ diagonal cumulation of origin¡¯ on changes in the transaction cost structure of a selected Slovenian firm operating within the household-appliance sector in one of the Western Balkan Countries. Based on eligibility of local subsidiary for using origin of goods in its import/export transactions the cost calculations were made for its products and then three different business scenarios were developed for showing the effects of the mechanism on transaction cost changes of a firm. The paper concludes that, at the conceptual level, the mechanism of diagonal cumulation oforigin may serve as an effective institutional cross-border trade-promoting tool %K International business %K Institutional incentive mechanism %K Diagonal cumulation of origin %K European Union %K Transaction costs %K Western Balkan Countries %U https://www.efri.hr/sites/efri.hr/files/cr-collections/2/05_korez_2010_2.pdf