%0 Journal Article
%T CUSTOMERS¡¯ PROFITABILITY ANALYSIS
%A Radojko Luki£¿
%A Rajko Radovi£¿
%A Sr£¿an Lali£¿
%J Zbornik Radova Ekonomskog Fakulteta u Isto£¿nom Sarajevu
%D 2011
%I Ekonomski fakultet u Isto?nom Sarajevu
%X The key change in the modernbusiness environment is to increase customers'expectations in terms of functionality and quality ofproducts. It affects the shortening of product lifecycle and the firm is required to add new featuresmore quickly to the existing product, and to developnew products, which is reflected on the increase inintensity of global competition.
%K buyer's satisfaction
%K the cost of customer
%K brand
%K customer's capital
%K profit
%U http://www.ekofis.org/images/dokumenti/Aktivnosti/zr2011/Dr%20Radojko%20Lukic,%20Dr%20Rajko%20Radovic%20i%20Mr%20Srdjan%20Lalic.pdf