%0 Journal Article %T NEW IDENTITY OF ORGANIZATION %A Zoltan Bara£¿kai %A Dijana Ivezi£¿ %J Zbornik Radova Ekonomskog Fakulteta u Isto£¿nom Sarajevu %D 2012 %I Ekonomski fakultet u Isto?nom Sarajevu %X Last decades show us thepredominance of management in some cases andleadership in other ones. The man at the top of thepyramid, whether he is a manager or a leader, istoo far from current events. More and more peopletalk about the perils of situation where everythingis regulated top-bottom. There is no danger inovermanaging the resources, but it is dangerous todo the same thing to a human being. Everydecision-maker has to know the importance ofethics ¨C people are ethical beings, not resources.They cannot be forced into expected behavioursimply by the rules. %K subsidiarity %K reputation %K communityship %K 20% of freedom %U http://www.ekofis.org/images/dokumenti/Aktivnosti/zr2012/107-114%20-%20Zoltan%20Barackai,%20Dijana%20Ivezic.pdf