%0 Journal Article
%T Small Business Responsiveness and Organizational Culture in the Context of a Developing Economy
%A Michael STOICA
%A Liviu FLOREA
%A Edit LUK¨¢CS
%J Annals of Dun£¿rea de Jos University. Fascicle I : Economics and Applied Informatics
%D 2012
%I Dunarea de Jos University of Galati
%X The paper examines the relationship between two important variables that define small and medium-sized enterprises: organizational culture and responsiveness. Firms operating in Romania were selected for the study. The country offers a business context with many changes over the last two decades, a challenge and an opportunity for researchers. Results show that the combination of entrepreneurial characteristics and planning and goal oriented managerial styles suits best successful companies. The market-driven type of culture has the best coordination and is best positioned to deliver customer-centered versatility, while adhocracy helps businesses respond fast to changes in the market environment.
%K Organizational culture
%K Responsiveness
%K Developing economy
%K Small and medium-sized enterprises
%U http://www.ann.ugal.ro/eco/Doc2012.3/Stoica_Florea_Lukacs.pdf