%0 Journal Article
%T World Cup 2014 ¨C Professional Training Program for Brazilian Hotels
%A Silvone Alves Assis
%A Gerson Henrique Pfitscher
%A Humberto Abdalla
%J International Journal of Advanced Corporate Learning (iJAC)
%D 2011
%I Kassel University Press
%R 10.3991/ijac.v4i3.1714
%X This paper presents an experience of implementing a professional training program for the Brazilian hospitality industry in the 12 cities that will be the headquarters of the World Cup in 2014. This project was developed in the context of the program ˇ°Welcoming Cupˇ±, of the Brazilian Ministry of Tourism, whose objective is to enable the tourism industry to attain international standards of quality in tourism services.
%K blended
%K learning
%K professional
%K qualification
%K tourism
%K qualification
%K program
%K world
%K cup
%U http://online-journals.org/i-jac/article/view/1714