%0 Journal Article
%T Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group
%A Esmaeil Malekakhlagh
%A Mohammad Nopasand Asil
%A Khadijeh Jamali
%J New Marketing Research Journal
%D 2011
%I University of Isfahan
%X As trade is being more competitive and complicated at international level, necessity of managers¡¯ attention to the strategies for entering the global markets has become a competitive advantage for companies; meanwhile, performance evaluation plays a critical role in organizations¡¯ success. One of the performance evaluation models is Balanced Score Card (BSC) which has many advantages compared to similar approaches. In this study, different techniques have been used to determine the degree of parameters' priority to each other including Analytic Hierarchy Process (AHP), Eigenvector technique and SMART method and the strategies performance of Iran Khodro Industrial Group for entering foreign markets during 2009 and 2010 has been evaluated using BSC. Findings imply that the BSC aspects with order of success degree include innovation and development (61%), customer (52%), business processes (47%) and financial (24%), respectively.
%K Entry strategy
%K Performance evaluation
%K Balanced Score Card
%U http://uijs.ui.ac.ir/nmrj/browse.php?a_id=61&sid=1&slc_lang=en