%0 Journal Article %T El tratamiento fotoperiod¨ªstico tras la victoria de la Selecci¨®n Espa ola de F¨²tbol en el Mundial de Sud¨¢frica 2010 The photojournalistic treatment after Spanish Soccer Team's Victory in World Cup South Africa 2010 %A Bel¨¦n Puebla Mart¨ªnez %A Elena Carrillo Pascual %A Ana Isabel I£¿igo Jurado %J Revista Mediterr¨¢nea de Comunicaci¨®n %D 2012 %I Universidad de Alicante %X This study analyzes the photographic treatment given to the victory of the Spanish National Team in the 2010 World Cup in the Spanish general press. For that, the images appeared in the Madrilenian edition of the three main newspapers -'El Pa¨ªs', 'El Mundo' and 'ABC'- have been considered. By this method, the frequency of the presence of these images about this event has been checked. In addition, the main characteristics of those images, and their representative functions, as well as their symbolic value, have been analyze, emphasizing on the leading role of the flag and colour red as identity signs of this mediatic event. %K Selecci¨®n Espa ola de F¨²tbol %K fotograf¨ªas %K color %K prensa %K rojo %K Mundial de F¨²tbol Sud¨¢frica 2010 %K Spanish Soccer Team %K photographies %K colour %K red %K Southafrica World Cup 2010 %U http://mediterranea-comunicacion.org/index.php?journal=Mediterranea&page=article&op=view&path%5B%5D=30&path%5B%5D=34