%0 Journal Article %T Elementos diferenciales en la forma audiovisual de los videojuegos. Vinculaci¨®n, presencia e inmersi¨®n. Differential elements in the audiovisual form of the video games. Bonding, presence and immersion. %A Jos¨¦ Manuel Pestano-Rodr¨ªguez %A Mar¨ªa Gabino Campos %A Patricia Delponti %J Revista Mediterr¨¢nea de Comunicaci¨®n %D 2012 %I Universidad de Alicante %X In just over two decades the video games reach the top positions in the audiovisual sector. Different technical, economic and social facts make that video games are the main reference of entertainment for a growing number of millions. This phenomenon is also due to its creators develop stories with elements of interaction in order to achieve high investment of time by users. We investigate the concepts of bonding, presence and immersion for its implications in the sensory universe of video games and we show the state of the audiovisual research in this field in the first decade of the century. %K Video games %K cultural industries %K bonding %K immersion %K presence. %U http://mediterranea-comunicacion.org/index.php?journal=Mediterranea&page=article&op=view&path%5B%5D=26&path%5B%5D=30