%0 Journal Article %T INTERACTION, GENDER AND CULTURAL EXPECTATIONS IN A TURKISH MARRIAGE TV SHOW %A HATICE ERGUL %J Annual Review of Education, Communication and Language Sciences %D 2010 %I Newcastle University %X In recent years, ethnomethodological approaches of Conversation Analysis (CA) and Membership Categorization Analysis (MCA) have been applied to the study of gender and language. This yielded to discussions among scholars across the social sciences as to what extent CAMCA can inform gender studies. In this paper, this question is addressed by providing data from my corpus of interactions in a Turkish marriage show. The data is analyzed by focusing specifically on two facets of MCA suggested by Schegloff (1991): 1) category-bound activities, and 2) being protected against induction. In relation to these, the analysis shows 1) how asking for possessions is treated as an activity bound to the gender category women , 2) and how after asking for possessions is established as a category-bound activity, interactants tend to protect this knowledge when a need arises to revise this knowledge. %K gender %K conversation analysis (CA) %K membership categorization analysis (MCA) %K cultural values %K reality TV. %U http://research.ncl.ac.uk/ARECLS/vol7_documents/ergul_vol7.pdf