%0 Journal Article %T Book Review: Marketing: Real people, Real choices %A El-Gohary %A H. %J International Journal of Business Science and Applied Management %D 2010 %I International Journal of Business Science and Applied Management %K marketing %K marketing management %K real marketing %U http://www.business-and-management.org/download.php?file=2010/5_2--43-44-El-Gohary.pdf