%0 Journal Article
%T Factors Affecting Customer Attachment in the Marketing Communication and its Implementation on Tourism Sector
%A MEHMET SERDAR ERC£¿£¿
%J Online Journal of Communication and Media Technologies
%D 2011
%I Online Journal of Communication and Media Technologies
%X This research aims to identify the efficiency of the variables that positively or negatively affect customer attachment, which constitutes a significant place among the goals regarding marketing communications practices. The hypotheses regarding the research were tested through a questionnaire given to the executives of the 141 Group A travel agencies active in the distribution sector in Turkey. The research has shown that trust felt for the seller, positive and satisfying seller-customer relations, cooperation, mutual benefits, and empathizing have positive effects on creating customer attachment; while opportunist attitudes, potential conflicts between the seller and the customer, and risks regarding the future may affect customer attachment negatively.
%K Marketing Communication
%K Customer Attachment
%K Tourism
%K Tourism sector
%U http://www.ojcmt.net/articles/135.pdf