%0 Journal Article
%T To View or Not To View: The Influence of Social Networks and Subjective Norms on Online Pornography Consumption
%A Wan-Ying Lin
%A Ven-hwei Lo
%A Katrien Jacobs
%J International Journal of Cyber Society and Education
%D 2012
%I Academy of Taiwan Information Systems Research
%X This study investigates the influence of social networks and subjective norms on an individual¡¯s online pornography consumption. The empirical survey results of 324 voluntary participants indicated that the individual¡¯s positive outcome evaluation was associated with a higher level of online pornography exposure. Social pressure also plays a significant, but negative, role in one¡¯s viewing decision.
%K Online Pornography
%K Subjective Norm
%K Theory of Reasoned Action
%U http://www.academic-journals.org/ojs2/index.php/IJCSE/article/view/1008