%0 Journal Article %T Miss South Carolina: a pragma-dialectical analysis %A Crit車bal Joannon %J Onom芍zein : Revista de Ling邦赤stica, Filolog赤a y Traducci車n %D 2010 %I Facultad de Letras - Pontificia Universidad Cat車lica de Chile %X This text presents an argumentative analysis of a very well-known interaction 每a so-called ※YouTube phenomenon§每 that a candidate of a Beauty Contest gave when she was asked about the reason why a fifth of American people is not able to locate the U.S. in a World map. This analysis uses the Pragma-dialectical approach to argumentative discourse in its dialectical and rethorical dimensions, and shows what powerful it is in order to decipher and evaluate the argumentative structure of a muddled discourse. %K Argumentation %K argumentative discourse %K pragma-dialectics %K School fo Amsterdam %K strategic maneuvering %K Miss South Carolina. %U http://www.onomazein.net/21/08-JOANNON.pdf