%0 Journal Article
%T Channel Characteristics¡¯ Influence on Physical vs. Virtual Channel Choice for Information Search and Purchase ¨C The Case of Polish Young Consumers
%A Rados£¿aw M£¿cik
%A Grzegorz Mazurek
%A Dorota M£¿cik
%J International Journal of Cyber Society and Education
%D 2012
%I Academy of Taiwan Information Systems Research
%X This research investigates the influence of selected channel characteristics on young consumers¡¯ choices of physical or virtual channels for information searching and purchasing. Since internet shopping, as well as multi-channel shopping, became popular, finding factors that influence channel choice is important to understanding these behaviors. Situations of channel lock-in during mentioned phases of the buying process are described and their antecedents investigated. Perceived channel characteristics include general attitude toward a particular channel or some sub-dimensions of perceived advantages and risks of that channel. Structural equation modeling has been used to analyze the data.
%K Internet Shopping
%K Physical Retail
%K Information Search
%K Channel Choice
%U http://www.academic-journals.org/ojs2/index.php/IJCSE/article/view/1005