%0 Journal Article %T THE ENTREPRENEURIAL START-UP PROCESS: THE ROLE OF SOCIAL CAPITAL AND THE SOCIAL ECONOMIC CONDITION %A Enkhbold Chuluunbaatar %A Ottavia %A Ding-Bang Luh %A Shiann-Far Kung %J Asian Academy of Management Journal %D 2011 %I %X Entrepreneurship is a complex phenomenon that involves not only economic activity but also social mechanisms. The intention to become an entrepreneur is a matter not only of one¡¯s individual personality but also of one's interaction with the social environment. This study has three main objectives: predicting the existence of entrepreneurial behavioural intentions in different socio-economic conditions; examining how entrepreneurial behavioural intentions formulate entrepreneurial behaviour; and identifying how social capital influences this relationship. It also aims to reveal the differences between entrepreneurs in a relatively mature free market economy (Taiwan) and a newly emerging free market economy (Mongolia). The analysis shows that socio-economic conditions affect the formation of entrepreneurial intentions. There are different approaches to building social capital in a relatively mature market and its newly emerging counterpart. The tendency of having high trust and social ties was found in Taiwanese entrepreneurs, while monitoring is commonly found among Mongolian entrepreneurs. %K entrepreneurship %K entrepreneurial intention %K social capital %K social economic condition %U http://web.usm.my/aamj/16.1.2011/AAMJ_16.1.3.pdf