%0 Journal Article %T Digital Olfactory Technology %A G. Krishna Chaitanya %A V. Lakshmi Chetana %A Narasimham Narasimham %J International Journal of Social Networking and Virtual Communities %D 2013 %I Institute of Advanced Engineering and Science (IAES) %R 10.11591/socnetvircom.v1i2.2198 %X The technology has so far targeted mainly on senses of sight and sound.To further enhance the virtual reality experience and add another flavor to it,technology is now targeting on the sense of smell.As we already know that nose is used to smell. Smell is an underused sense in human-computer interaction.(HCI). In our daily lives, smell tells us whether food is safe to eat, if a fire is breaking out in the next room and so on.The application area of virtual reality is vast- from normal entertainment to the Internet and e-commerce application. With the Digital Olfactory Technology,the customer will be able to smell the product before buying it online.California-based Digiscents Inc. has developed the iSmell personal scent synthesizer in the year 2000, which provides scent-enabled web sites, emails, interactive games, on-line advertising ,and many more.The iSmell is a personal synthesizer that emits a broad range of fragrances. The iSmell Digital Olfactory Technology is a complete solution for the digitization ,broadcast and synthesis of smells to accompany all forms of media! iSmell is a plug-in computer accessory that contains a basic palette of scented oils from which a bouquet of different smells can be created. %U http://www.iaesjournal.com/online/index.php/VirCom/article/view/2198