%0 Journal Article
%T On-line Shopping on B2C Markets in the Czech Republic
%A Pil¨ªk Michal
%J Journal of Competitiveness
%D 2012
%I Tomas Bata University, Zl¨ªn
%X The paper deals with the e-commerce theory and is aimed primarily at its usage in business-toconsumer markets. On-line purchasing management is increasing not only in the Czech Republic but also in Europe and all over the world. The customers who think rationally use on-line shopping because of money saving, speed delivery and the possibility of product comparison. This paper presents the results of a project financed by the Czech Science Foundation P403/11/ P175: The factors influencing customers¡¯ on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic. 89 % of respondents use e-shops for buying products in the Czech Republic. 32 % of them use the Internet for regular purchases and 57 % of them irregularly. 11 % of respondents have not used e-shops yet.
%K Marketing
%K E-Commerce
%K Business-to-Consumer Market
%K On-line Shopping
%K Consumer Buying Behaviour
%U http://www.cjournal.cz/files/115.pdf