%0 Journal Article
%T BOOK REVIEW Barry Tomalin, Mike Nicks, The World¡¯s Business Cultures and How to Unlock Them. Special Chapters on: China, USA, Germany, UK, Russia, India, Brazil, France, Italy and Japan
%A Andrea HAMBURG
%J Eastern Journal of European Studies
%D 2012
%I Alexandru Ioan Cuza University of Iasi
%X BOOK REVIEW Barry Tomalin, Mike Nicks, The World¡¯s Business Cultures and How to Unlock Them. Special Chapters on: China, USA, Germany, UK, Russia, India, Brazil, France, Italy and Japan, Thorogood Publishing London, 2007, 270 pages, ISBN: 1 85418 369 9, 978-185418369-9Although a not very recent publication, Barry Tomalin and Mike Nicks¡¯ book on cultural differences and their manifestations in international business is a useful and up-to-date work - in spite of the five years¡¯ lapse since its publication date, as people¡¯s mental programming is not subdued to rapid change - both for theoreticians and especially for practitioners. The book¡¯s great merit lies, beside the pertinent and thorough information it conveys, in its readable, informal style in accordance with the authors¡¯ cultural conditioning. They know how to dose theoretical information just in the right proportion to assure scientific seriousness and reliability, but not by diminishing the user-friendly features of the book.
%K BOOK REVIEW
%U http://ejes.uaic.ro/articles/EJES2012_0301_HAM.pdf