%0 Journal Article
%T Comunica  o integrada ao marketing no e-commerce
%A Gustavo Gobbato
%A Marcela Leite Monteiro
%A Giuliana Godoy Grabber
%J ECCOM
%D 2012
%I Faculdades Integradas Teresa D'?vila, (Fatea)
%X This article aims to demonstrate the importance for the recognition of a brand through the development of an integrated communication plan identifying possible improvements to marketing and apply them in communication for an effective way to address the target audience little explored in sales and channel-commerce. To develop this plan is necessary to know some theoretical areas of marketing such as direct marketing, planning, marketing the premises of another.
%K Communication plan integrated marketing
%K E-commerce.
%U http://publicacoes.fatea.br/index.php/eccom/article/view/543/378