%0 Journal Article
%T Internet as a Medium of Pharmaceutical Companies Promotional Activities
%A Darko Pantelic
%J International Scientific Journal of Management Information Systems
%D 2009
%I University of Novi Sad
%X Pharmaceuticals market is highly regulated, and it can be stated that prescription (legal or ethical) drugs have a status of substances in controlled circulation. Promotional activities are also under strict legislation, further burdened with ethical consideration and public scrutiny. Internet as liberal and hard to control medium brings entirely new sets of solutions and/or problems to pharmaceuticals market(ers).
%K marketing
%K pharmaceuticals
%K promotional mix
%K Internet promotion
%U http://www.ef.uns.ac.rs/mis/archive-pdf/2009%20-%20No1/MIS2009_1_5.pdf