%0 Journal Article
%T nternet Al  veri i T¨šketici Davran   n  Belirleyen Etmenler: Planl  Davran   Teorisi (TPB) ile Ampirik Bir Test = Determinations of CustomersĄ¯ Internet Shopping Behavior: Empirical Test with the Theory of Planned Behavior (TPB)
%A Aykut Hamit TURAN
%J Dogus University Journal
%D 2011
%I Dogus University
%X In the recent years, because of the developments in Information and Communication Technologies (ICTs), Internet has penetrated significantly to our daily lives and caused important changes in customersĄ¯ shopping behaviors. Individuals widely differ in their behaviors of online shopping. To know more and to have detailed information on psychological and cognitive factors of customersĄ¯ online shopping behavior or reasons of them not shopping online, would reveal valuable insights to firms in forming their corporate Internet strategies. In this study, Theory of Planned Behavior (TPB), widely used in socio - psychology literature, is tested with Structural Equation Modeling (SEM) technique to determine customersĄ¯ online shopping behaviors. Empirical results revealed very significant support to the underlying theoretical model.
%K Planl  Davran   Teorisi
%K nternet Al  veri i
%K Bilgi ve  leti im Teknolojileri
%K Anket
%K Yap sal E itlik Modeli
%K Theory of Planned Behavior (TPB)
%K Internet Shopping
%K Information and Communications Technologies
%K Survey
%K Structural Equation Modeling
%U http://journal.dogus.edu.tr/index.php/duj/article/view/12