%0 Journal Article
%T Visualisation of CRM Reports and Indicators in the Electric Power Supply Enterprise
%A Jelica Trnini£¿
%A Imre Petkovi£¿
%J International Scientific Journal of Management Information Systems
%D 2009
%I University of Novi Sad
%X The paper deals with the efficiency of CRM concept implementation and its integration with other systems in the organization that are mutually functionally associated. Activity of a power supply enterprise with complex requirements in the process of consumer relationship management (CRM) is chosen for analysis. Attention is focused on the advantages of the visualization of CRM reports and indicators for this kind of specific activity. The role of software tools is specially studied as very important, because it provides support in realizing analytical and visual techniques used in CRM data processing.
%K Consumer relationship management
%K information and communication technologies
%K CRM strategies
%U http://www.ef.uns.ac.rs/mis/archive-pdf/2009%20-%20No2/MIS2009_2_5.pdf