%0 Journal Article %T Book Review of "The Business of Life: An ¡°Inside-Out¡± Approach to Building a More Successful Financial Planning Practice" %A Dan Danford %J Journal of Financial Therapy %D 2011 %I New Prairie Press %R 10.4148/jft.v2i1.1336 %X Kay, Michael (2011). The Business of Life: An ¡°Inside-Out¡± Approach to Building a More Successful Financial Planning Practice. Sunnyvale, CA: AdvisorPress. ISBN: 978-1603530217. Although the book is written to ultimately help consumers, financial advisors and therapists can learn how Kay examines values, goals, dreams, and priorities to create an ideal practice. Kay makes a strong case for the kind of in-depth relationships that combine life and financial planning, something termed Financial Life Planning. FLP is not a new idea, necessarily, but this book provides a step-by-step practice framework for those interested in adopting it. The book is a welcome addition to the financial therapist¡¯s planning tools and techniques workbench. %K Financial Therapy %K Kay %U http://jftonline.org/journals/jft/article/view/1336