%0 Journal Article
%T Online Banking Customers: Insights from Germany
%A Sven Christian Berger
%A Sonja Gensler
%J Journal of Internet Banking and Commerce
%D 2007
%I ARRAY Development
%X Online banking is wide spread among German banking customers. But what really characterizes those customers? Using data from a nation-wide survey of about 20,000 retail banking customers, the authors analyze the profile of online banking customers and their banking behavior.
%K Electronic Banking
%K Online Banking
%K Retail Banking
%K Internet Usage
%U http://www.arraydev.com/commerce/jibc/2007-04/SvenBergerFinal_PDFVersion.pdf