%0 Journal Article %T PIDIERON CACAO: LATINIDAD AND BLACK IDENTITY IN THE REGGAETš®N OF DON OMAR %A Jennifer Domino Rudolph %J Centro Journal %D 2011 %I %X Parting from existing work on music and identity, this essay explores the ways that black masculinity and material culture structure Don Omar's claims of Latino unity. I use the performance of Don Omar to understand how black pride and capital become markers of latinidad. I analyze the persona of Don Omar via Afro Puerto Rican identity as compared to the development of the Italian gangster and the black gangsta and nigga in hip hop culture. I also examine the complex ways Afro-Puerto Rican and African-American men negotiate gendered subordination and ethnic pride through reggaetš®n. %U http://www.redalyc.org/articulo.oa?id=37722223002