%0 Journal Article
%T Identification and Analysis of Significant Factors Influencing Visitor Satisfaction at Heritage Sites ¨C The Case of Serbian Medieval Fortresses
%A Ivana Ble£¿i£¿
%A Miroslav D. Vuji£¿i£¿
%A Djordjije A. Vasiljevi£¿
%A Sne£¿ana Besermenji
%J European Researcher
%D 2013
%I European Researcher
%X With increased appreciation of general public, heritage sites gained more attention regarding contemporary tourism and management studies. Accordingly, the assessment of visitors¡¯ satisfaction on these sites is important tool for both financial and organization management. The aim of this research is to identify the main (statistically significant) factors that influence visitors¡¯ satisfaction. Data was obtained by survey conducted during the visit of three medieval fortresses in Serbia, with aim to capture tourist¡¯s expectations and perceptions on ten given attributes. The results of factor and descriptive statistical analysis indicate three factors: ¡°regional settings¡±, ¡°marketing¡±, ¡°aesthetic appeal¡± significant for visitors¡¯ satisfaction of the investigated heritage sites.
%K heritage
%K medieval fortresses
%K visitors¡¯ satisfaction
%K factor analysis
%K Serbia.
%U http://www.erjournal.ru/pdf.html?n=1367686326.pdf