%0 Journal Article %T Curriculum Transformation in the Era of Reform Initiatives: The Need to Rethink and Re-conceptualize Content %A Zongyi Deng %J Journal of Textbook Research %D 2010 %I National Academy for Educational Research %X This article analyzes the complexity of transforming the curriculum ideals embodied in reform initiatives into syllabus documents, with a particular focus on the call for developing generic skills, values and attitudes. The central argument is that the transformation is fundamentally a conceptual endeavor requiring serious curriculum work which has to deal with issues concerning con-tent selection, organization and framing. It entails a need to rethink and reconceptualize curriculum content in view of curriculum ideals. Implications are discussed concerning the challenges of curriculum transformation in the current emergent curricular landscape in Singapore. %K curriculum design %K curriculum content %K transformation %U http://ej.nict.gov.tw/JTR/v03.2/J06v03n02-04.pdf