%0 Journal Article
%T Transformation of Culture in Creative Industries: How Media Culture Work Kult¨±ros transformacijos k¨±rybin se industrijose: kaip veikia medij  kult¨±ra
%A J¨±rat£¿ £¿ernevi£¿i¨±t£¿
%J Coactivity : Philosophy, Communication
%D 2011
%I Vilnius Gediminas Technical University
%R 10.3846/coactivity.2011.08
%X The Creative Industries issues in Lithuanian cultural policy are known as tools for revival, renewal and enhancement of local culture and arts. Trying to answer these questions participants are giving answers from different points of view, reflecting positive and negative evaluations of impact of Creative Industries and media culture on local culture and arts. This paper analyzes and highlights transformation of culture and impact of media culture on individual's and communities' identities in Creative Industries and media culture, analyzing theoretical and empirical research issues in communication studies, cultural studies, cultural production sociology and cultural politics fields. Article in Lithuanian Lietuvos kult¨±ros politikoje bandoma nagrin ti k¨±rybini  industrij  klausimus: kaip panaudoti kult¨±ros ir k¨±rybini  industrij  priemones, kad vietos kult¨±ra ir menas i likt , b¨±t  atgaivintas ir sustipr t . Atsakymus    iuos klausimus lydi diskusijos, kuri  dalyviai skirtingai vertina pa ias k¨±rybines industrijas ir j  priemon mis kuriam  medij  bei vartojimo kult¨±r . Straipsnyje, remiantis medij  ir vartojimo kult¨±ros poveikio tyrimais komunikacijos moksluose, kult¨±ros studijose, kult¨±ros gamybos sociologijoje ir kult¨±ros politikoje, siekiama i ry kinti medij  kult¨±ros transformacijas k¨±rybini  industrij  pl tros kontekste ir medij  kult¨±ros poveik  individ , j  bendruomeni  ir gyvenam  vietovi  tapatumo formavimui. Straipsnis lietuvi  kalba
%K creative industries
%K media culture
%K consumer culture
%K media influence
%K reflexive accumulation
%K commercial intertextuality
%U http://www.cpc.vgtu.lt/index.php/cpc/article/view/49