%0 Journal Article %T The Power of Social Media Image %A Beatriz PeŁża AcuŁża %J Journal of Alternative Perspectives in the Social Sciences %D 2010 %I Guild of Independent Scholars %X This article is about the power of the Media nowadays whenthey enjoy authority and prestige, and therefore, its image attracts and influence in social change and the acquisition of new lifestyles and values. This case of the Cinema is described more carefully in the aspects that make it effective for the transmission of values. Some sociologists emphasize, finally, the Media ability of socialization. %K Media %K Cinema %K Socialization %U http://www.japss.org/upload/15._Beatriz[1].pdf