%0 Journal Article %T Los Colorados (Provincia de La Rioja). Un caso de planificacion interpretativa %A Mar¨ªa P¨ªa Falchi %A Marcelo A. Torres %J Comechingonia Virtual : Revista Electr¨®nica de Arqueolog¨ªa %D 2008 %I Comechingonia Virtual %X The public use of cultural resources can constitute an economic alternative, and can also be an incentive to reduce emigration. Nevertheless, it has to develop in a rational and sustainable way trough management plans with the participation of local community. The aim of this article is to apply concepts of cultural heritage interpretation and conservation to a specific case: Los Colorados (La Rioja). These will be used as a base to develop sustainable cultural tourism. One of the main aspects of this plan is to elaborate, for both locals and visitors, a brief view of the past through rock art. In a second stage, we intend to integrate archeological sites with other historical places in order to offer the visitor a wider historical vision. %K Tourism %K rock art %K cultural resources %U http://www.comechingonia.com/Virtual2/Falchietal2008.htm