%0 Journal Article %T Gerenciamento de Impress es, M¨²sica e Sites de Redes Sociais: o self a partir do compartilhamento de letras e v¨ªdeos %A CARRERA %A Fernanda %J Contemporanea : Revista de Comunica£¿£¿o e Cultura %D 2012 %I Universidade Federal da Bahia %X This article discusses how to share lyrics and music videos on social networking sites - specifically Facebook - is used in the process of impression management. From the establishment of analytical categories, try to understand how music can be a strategic resource for the maintenance of the social face and the social representation of self in the digital environment. %K Music %K Impression management %K Social networking sites %U http://www.portalseer.ufba.br/index.php/contemporaneaposcom/article/view/5819/4361