%0 Journal Article
%T The role of negotiation in intercultural business communication
%A Varner
%A Iris I.
%J connexions : international professional communication journal
%D 2013
%I New Mexico Tech
%K Negotiated culture
%K Self reference criterion (SRC)
%K Role of cultural values in intercultural communication
%K Cultural priorities
%U http://connexionsj.files.wordpress.com/2013/05/varner.pdf