%0 Journal Article %T Specific Features of Influence of Factors on Competitiveness of a Company in a Foreign Market §°§ã§à§Ò§Ö§ß§ß§à§ã§ä§Ú §Ó§Ý§Ú§ñ§ß§Ú§ñ §æ§Ñ§Ü§ä§à§â§à§Ó §ß§Ñ §Ü§à§ß§Ü§å§â§Ö§ß§ä§à§ã§á§à§ã§à§Ò§ß§à§ã§ä§î §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§ñ §ß§Ñ §Ó§ß§Ö§ê§ß§Ö§Þ §â§í§ß§Ü§Ö %A Kokura Katerina V. %J Business Inform %D 2013 %I Kharkiv National University of Economics %X The article justifies urgency of the study of influence of factors on competitiveness of a company in a foreign market. It determines factors of national and international environment that influence upon competitiveness of a company in the foreign market of financial regional clusters. It describes interaction of internal and external environment of a company that performs activity in a foreign market. §£ §ã§ä§Ñ§ä§î§Ö §à§Ò§à§ã§ß§à§Ó§Ñ§ß§Ñ §Ñ§Ü§ä§å§Ñ§Ý§î§ß§à§ã§ä§î §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§ñ §Ó§Ý§Ú§ñ§ß§Ú§ñ §æ§Ñ§Ü§ä§à§â§à§Ó §ß§Ñ §Ü§à§ß§Ü§å§â§Ö§ß§ä§à§ã§á§à§ã§à§Ò§ß§à§ã§ä§î §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§ñ §ß§Ñ §Ó§ß§Ö§ê§ß§Ö§Þ §â§í§ß§Ü§Ö. §°§á§â§Ö§Õ§Ö§Ý§Ö§ß§í §æ§Ñ§Ü§ä§à§â§í §ß§Ñ§è§Ú§à§ß§Ñ§Ý§î§ß§à§Û §Ú §Þ§Ö§Ø§Õ§å§ß§Ñ§â§à§Õ§ß§à§Û §ã§â§Ö§Õ§í, §Ó§Ý§Ú§ñ§ð§ë§Ú§Ö §ß§Ñ §Ü§à§ß§Ü§å§â§Ö§ß§ä§à§ã§á§à§ã§à§Ò§ß§à§ã§ä§î §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§ñ §ß§Ñ §Ó§ß§Ö§ê§ß§Ö§Þ §â§í§ß§Ü§Ö §æ§Ú§ß§Ñ§ß§ã§à§Ó§í§ç §â§Ö§Ô§Ú§à§ß§Ñ§Ý§î§ß§í§ç §Ü§Ý§Ñ§ã§ä§Ö§â§à§Ó. §°§á§Ú§ã§Ñ§ß§à §Ó§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§Ú§Ö §Ó§ß§å§ä§â§Ö§ß§ß§Ö§Û §Ú §Ó§ß§Ö§ê§ß§Ö§Û §ã§â§Ö§Õ§í §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§ñ, §à§ã§å§ë§Ö§ã§ä§Ó§Ý§ñ§ð§ë§Ö§Ô§à §Õ§Ö§ñ§ä§Ö§Ý§î§ß§à§ã§ä§î §ß§Ñ §Ó§ß§Ö§ê§ß§Ö§Þ §â§í§ß§Ü§Ö. %K competitiveness of a company %K competitive advantage %K foreign market %K factors of external environment. %K §Ü§à§ß§Ü§å§â§Ö§ß§ä§à§ã§á§à§ã§à§Ò§ß§à§ã§ä§î §á§â§Ö§Õ§á§â§Ú§ñ§ä§Ú§ñ %K §Ü§à§ß§Ü§å§â§Ö§ß§ä§ß§à§Ö §á§â§Ö§Ú§Þ§å§ë§Ö§ã§ä§Ó§à %K §Ó§ß§Ö§ê§ß§Ú§Û §â§í§ß§à§Ü %K §æ§Ñ§Ü§ä§à§â§í §Ó§ß§Ö§ê§ß§Ö§Û §ã§â§Ö§Õ§í. %U http://www.business-inform.net/pdf/2013/4_0/54_58.pdf