%0 Journal Article
%T ENTREPRENEURIAL INTENSITY IN CATERING INDUSTRY: A CASE STUDY ON WANG GROUP IN TAIWAN
%A Hung-Jung Chang
%A Szu-Ju Lin
%J Business and Management Review
%D 2011
%I Global Research Society
%X This paper aims to explore entrepreneurial intensity by carrying out data analysis on a case. The study reveals that frequency of entrepreneurship is triggered by internal corporate entrepreneurship in this case. The degree of entrepreneurship can be evaluated in terms of innovativeness, risk-taking, proactive, autonomy, and competitive aggressiveness. It is found that Wang Group has strong entrepreneurial intensity and excellent business performance. The study¡¯s theoretical contribution and managerial implications are illustrated in the end of this paper.
%K entrepreneurial intensity
%K entrepreneurial management
%K entrepreneurial intensity matrix
%K catering industry
%U http://www.businessjournalz.org/articlepdf/bmr1901n19.pdf