%0 Journal Article
%T Effect of Environmental Concern & Social Norms on Environmental Friendly Behavioral Intentions
%A Joshi Pradeep
%J Business Intelligence Journal
%D 2012
%I 
%X The author has done factor analysis of environmental friendly behavioral intentions taken from an earlier study, to study the effect of environmental concern & social norms on these intentions. The results indicate that these intentions can be grouped into "active" intentions & "passive" intentions. The environmental concern plays significant role in active intentions while social norms plays significant role in passive intentions. Implications of these results for consumer researchers, marketing managers & public policy makers are outlined.
%K Environmental concern
%K Social norms
%K Consumer behavior
%U http://www.saycocorporativo.com/saycoUK/BIJ/journal/Vol5No1/Article_18.pdf