%0 Journal Article
%T Semantic Analysis of the ※Marketing Strategy of a Company§ Category 妊快技忘扶找我折快扼抗我抄 忘扶忘抖我戒 抗忘找快忍抉把我我  妙忘把抗快找我扶忍抉志忘攸 扼找把忘找快忍我攸 扭把快忱扭把我攸找我攸 .
%A Kaliberov Aleksandr G.
%J Business Inform
%D 2013
%I Kharkiv National University of Economics
%X The article analyses main definitions of the ※marketing§ and ※strategic marketing§ notions. It identifies main characteristics of the marketing strategy. It conducts a comparative analysis of points of view of both domestic and foreign experts, works of whom are devoted to development of the marketing strategy of a company. The article contains theoretical views on formation of the marketing strategy of a company and key factors that have impact on this process. It focuses on the target destination of the marketing strategy. It justifies the key role of the marketing strategy as a main part of strategic planning of company activity in short-term and long-term prospects, which should be based on the potential of the product in individual markets and the aggregate organisational system of a company. 圾 扼找忘找抆快 扭把抉忘扶忘抖我戒我把抉志忘扶抑 抉扼扶抉志扶抑快 抉扭把快忱快抖快扶我攸 扭抉扶攸找我抄  技忘把抗快找我扶忍  我  扼找把忘找快忍我折快扼抗我抄 技忘把抗快找我扶忍 . 均志找抉把 抉扭把快忱快抖攸快找 抉扼扶抉志扶抑快 抒忘把忘抗找快把我扼找我抗我 技忘把抗快找我扶忍抉志抉抄 扼找把忘找快忍我我. 圾 找快抗扼找快 扼找忘找抆我 扭把我志抉忱我找扼攸 扼把忘志扶我找快抖抆扶抑抄 忘扶忘抖我戒 找抉折快抗 戒把快扶我攸 抗忘抗 抉找快折快扼找志快扶扶抑抒, 找忘抗 我 戒忘把批忌快忪扶抑抒 改抗扼扭快把找抉志, 找把批忱抑 抗抉找抉把抑抒 扭抉扼志攸投快扶抑 把忘戒志我找我攻 技忘把抗快找我扶忍抉志抉抄 扼找把忘找快忍我我 扭把快忱扭把我攸找我攸. 妊找忘找抆攸 扼抉忱快把忪我找 找快抉把快找我折快扼抗我快 志戒忍抖攸忱抑 扶忘 扳抉把技我把抉志忘扶我快 技忘把抗快找我扶忍抉志抉抄 扼找把忘找快忍我我 扭把快忱扭把我攸找我攸, 抗抖攻折快志抑快 扳忘抗找抉把抑, 抗抉找抉把抑快 抉抗忘戒抑志忘攻找 志抖我攸扶我快 扶忘 忱忘扶扶抑抄 扭把抉扯快扼扼. 均志找抉把 扳抉抗批扼我把批快找 志扶我技忘扶我快 扶忘 扯快抖快志抉技 扶忘戒扶忘折快扶我我 技忘把抗快找我扶忍抉志抉抄 扼找把忘找快忍我我. 妊找忘找抆攸 抉忌抉扼扶抉志抑志忘快找 抗抖攻折快志批攻 把抉抖抆 技忘把抗快找我扶忍抉志抉抄 扼找把忘找快忍我我 抗忘抗 抉扼扶抉志扶抉抄 折忘扼找我 扼找把忘找快忍我折快扼抗抉忍抉 扭抖忘扶我把抉志忘扶我攸 忱快攸找快抖抆扶抉扼找我 扭把快忱扭把我攸找我攸 志 抗抉把抉找抗抉- 我 忱抉抖忍抉扼把抉折扶抉抄 扭快把扼扭快抗找我志忘抒, 抗抉找抉把忘攸 忱抉抖忪扶忘 忌忘戒我把抉志忘找抆扼攸 扶忘 扭抉找快扶扯我忘抖快 扭把抉忱批抗找忘 扶忘 抉找忱快抖抆扶抑抒 把抑扶抗忘抒 我 扼抉志抉抗批扭扶抉抄 抉把忍忘扶我戒忘扯我抉扶扶抉抄 扼我扼找快技抑 扭把快忱扭把我攸找我攸.
%K marketing
%K marketing strategy
%K marketing structure
%K competition
%K 技忘把抗快找我扶忍
%K 技忘把抗快找我扶忍抉志忘攸 扼找把忘找快忍我攸
%K 扼找把批抗找批把忘 技忘把抗快找我扶忍忘
%K 抗抉扶抗批把快扶扯我攸.
%U http://www.business-inform.net/pdf/2013/5_0/268_272.pdf