%0 Journal Article
%T ENTREPRENEURSHIP OPPORTUNITIES AND CHALLENGES IN NIGERIA.
%A Mike Duru (Ph.D)
%J Business and Management Review
%D 2011
%I Global Research Society
%X This paper examines Entrepreneurship opportunities and challenges in Nigeria. The paper sees entrepreneurship as the process of creating something new with value by devoting the necessary time and effort, with the accompanying financial and social risks, and receiving in return monetary rewards and personal satisfaction and independence. The paper show that there is increasing interest on Entrepreneurship by consumers, business people and government officials which is manifested in increasing research on the subject and the realization that it quickens the process of industrialization, employment creation and poverty reduction. The analytical tool adopted for this paper is descriptive method, which centered on looking at the different theories of entrepreneurship and drawing inferences from them. The paper identified three main ingredients that can facilitate entrepreneurship opportunities in Nigeria. It include: Creating a Vision, Leveraging Your Strength, and Figuring out What the Market s Needs. The paper concludes that entrepreneurship is essential for rapid and sustained economic growth but there is urgent need to change the mindset of the average Nigerian especially the youths towards embracing Self Employment and de-emphasize the search for white collar jobs that are non ¨Cexistent.
%U http://www.businessjournalz.org/articlepdf/bmr006.pdf