%0 Journal Article
%T Marketing mix for consumer high technology products
%A Dovleac
%A L.
%A B£¿l£¿£¿escu
%A M.
%J Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
%D 2012
%I Transilvania University Press
%X This paper includes an analysis upon the variables of marketing mix for high technology products used for individual consumption. There are exposed the essential aspects related to marketing policies and strategies used by high technology companies for providing consumers the best solutions tailored to their needs. A special attention is given to the necessity for inclusion in the marketing mix of the fifth element ¨C the assistance and informational support for customers.
%K Marketing mix
%K High-technology products
%K Strategy.
%U http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20V%20PDF/09%20dovleac%20balasescu%20m.pdf