%0 Journal Article
%T TITLE: Latin-American Comparatism and Popular and `Mass∩ Literature: from the Stereotype to New Identity Constructions in the Meeting of Ones with Others. T赤TULO: Comparatismo latinoamericano y literatura popular y de masas: del estereotipo a nuevas construcciones de identidad en el encuentro de unos con otros.
%A Mauricio Zabalgoitia Herrera
%J Castilla : Estudios de Literatura
%D 2010
%I 
%X ABSTRACT: The encounter, sometimes unbalanced and stereotyped and others revealing and functional, between ones and others across cultural and artistic texts is a phenomenon that has been intensified in Latin America on the context of economic globalization and the mundialization of culture. Beyond the myth of continental unit that has been constructed along the modern history, and off the role that canonical literature has been playing in this phenomenon, for example across the Boom, a circulation of fictional "latin" products -tag of the cultural USA imperialism- immersed in popular culture, has become more and more intense between the different countries of Latin America. Inside this reality the intention is to determine what scope, sense and function have some recent methodologies of the universal comparative literature -like imagology- and those of the Latin-American comparatism, to answer questions related to the images that the different societies construct on themselves and on others by their textual production of massive and popular range. This in a postcolonial, multicultural and `mestiza∩ Latin America where criticism of its own has not displaced yet eurocentric and north-American perspectives. Finally, we carried out a reflection on the role that critical theory can play in intercultural relations that create new identities which are not always balanced or fair and sometimes help to feed negative stereotypes and transform traditions in to simplified elements of consumption. RESUMEN: El encuentro, a veces desequilibrado y estereot赤pico, otras revelador y funcional, entre unos y otros, a trav谷s de textos culturales y art赤sticos, es un fen車meno que se ha intensificado en Latinoam谷rica en el marco de la globalizaci車n econ車mica y la mundializaci車n de la cultura. M芍s all芍 del mito de unidad continental que se ha venido construyendo a lo largo de la historia moderna, y del papel que en este fen車meno ha desempe ado la literatura culta, a trav谷s del llamado boom, por ejemplo, una circulaci車n de productos ficcionales ※latinos§ 每etiqueta del imperialismo cultural estadounidense每, literarios o no, y enmarcados en la llamada cultura popular, es cada vez m芍s intensa entre los distintos pa赤ses de Am谷rica Latina. Dentro de este fen車meno, la intenci車n es determinar qu谷 alcance, sentido y funci車n poseen algunas metodolog赤as recientes de la literatura comparada universal 每como la imagolog赤a每 y del comparatismo latinoamericano para responder a cuestiones relacionadas con las im芍genes que las distintas sociedades construyen sobre s赤 mismas y sobre los otros en s
%K KEYWORDS: globalization of culture
%K "Latina" literature
%K imagology
%K Latin-American comparatism
%K postnational literature. PALABRAS CLAVE: mundializaci車n de la cultura
%K literatura ※latina§
%K imagolog赤a
%K comparatismo latinoamericano
%K literatura posnacional.
%U http://www5.uva.es/castilla/index.php/castilla/article/view/51/48