%0 Journal Article
%T How to Implement Blue Ocean Strategy (BOS) in B2B Sector Kaip  gyvendinti  ydr j  vandenyn  strategij  ( VS) sektoriuje  verslas 每 verslui※
%A Andrejs ˋirjevskis
%A Genadijs Homenko
%A Val言rija Laˋinova
%J Business, Management and Education
%D 2011
%I Vilnius Gediminas Technical University
%R 10.3846/bme.2011.14
%X The aim of research is to confirm the hypothesis that BOS is viable in the B2B sectors. The objects of research are two business entities: world＊s lead-ing suppliers of construction chemicals and manufacturer of purification equip-ment. Authors posed first research question is BOS a suitable within construction chemicals and purification equipment manufacturers＊ industries? Second research question was about how to evaluate acceptability of new strategic choice on BOS? Third research question was how to diagnosis organisational hurdles on BOS implementation? Research has confirmed the hypothesis and suggested application of innovation value chain to diagnosing company＊s ability to implement value in-novation. Tyrimo tikslas patvirtina hipotez , kad  VS yra gyvybinga B2B sektoriuose. Tyrimo objektai yra du verslo subjektai: pasaulyje pirmaujantys statybos chemikal  tiek jai ir valymo  rengini  gamintojai. Autori  keliamas pirmasis mokslini  tyrim  klausimas 每 ar  VS yra tinkama statybos chemikal  ir valymo  rengini  gamintoj  pramonei? Antrasis mokslini  tyrim  klausimas 每 apie tai, kaip  vertinti naujo strateginio pasirinkimo priimtinum   VS? Tre iasis tyrimo klausimas 每 kaip diagnozuoti or-ganizacines kli迂tis,  gyvendinant  VS? Tyrimai patvirtino hipotez , ir buvo pasi迂lyta taikyti inovacij  vert s grandin , siekiant diagnozuoti  mon s geb jim   gyvendinti inovacij  vert . Straipsnis angl  kalba
%K B2B sector
%K Strategic Canvas
%K Blue Ocean Strategy Idea Index
%K Value Innovation Chain
%U http://www.bme.vgtu.lt/index.php/bme/article/view/38