%0 Journal Article
%T Theoretical Aspects of Competitiveness in Construction Enterprises Statybos  moni  konkurencingumo teoriniai aspektai
%A Laura Lielgaidina
%A Ineta Geipele
%J Business, Management and Education
%D 2011
%I Vilnius Gediminas Technical University
%R 10.3846/bme.2011.05
%X In this paper, the authors present a short review of statistics in European counstruction market and describe literature on management in construction ¨C concept and definitions of competitiveness, including PARTS checklist and Project Values, and suggestions for successful marketing as well. The enhancement of the competitiveness of construction enterprises is one of the most important strategic objectives in the construction industry. The company¡¯s loss of competitiveness is its greatest threat. The focus of this paper is on improving quality and safety in construction enterprises ¨C the research was done in order to obtain more information about quality performance measures used by building materials producers in Latvia. At the end of this paper, the authors shortly describe the results of the research. Article in English  iame straipsnyje autoriai analizuoja statybos rinkos Europoje statistik , pateikia statybos valdymo teorin  analiz  ¨C konkurencingumo koncepcij  ir apibr  tis,  traukiant PARTS s ra   ir projekto vertes bei si¨±lymus s kmingos rinkodaros veiklai. Statybos  moni  konkurencingumo stiprinimas yra vienas i  svarbiausi  strategini  tiksl  statybos sektoriuje, tod l  monei konkurencingumo praradimas yra did iausia gr sm .  iame straipsnyje pagrindinis d mesys skiriamas statybos  moni  darbo kokybei ir saugai gerinti. Tyrimas skirtas i tirti Latvijos statybini  med iag  gamintoj  kokyb s  gyvendinimo priemones. Straipsnis angl  kalba
%K construction
%K competitiveness
%K quality management
%K promotional strategies
%U http://www.bme.vgtu.lt/index.php/bme/article/view/27