%0 Journal Article %T Motivating Students' Learning Using Word Association Test and Concept Maps %A Z. Kostova %A B. Radoynovska %J Bulgarian Journal of Science and Education Policy %D 2010 %I University of Sofia %X The paper presents the effect of a free word association test, content analysis and concept mapping on students¡¯ achievements in human biology. The free word association test was used for revealing the scientific conceptual structures of 8th grade and 12th grade students, around a stimulus word ¨C human being ¨C and for motivating them to study human biology. The stimulus word retrieved a cluster of associations most of which were based on science education and experience. Associations with the stimulus word were analyzed and classified according to predetermined criteria and structured by means of a concept map. The stimulus word ¡®human being¡¯ was quantitatively assessed in order to find out the balance between the associations with its different aspects. On the basis of the results some connections between biology and other sciences studying the human being, were worked out. Each new topic in human biology was studied by using content analysis of the textbook and concept mapping as study tools and thus maintaining students¡¯ motivation. Achievements of students were assessed by means of tests, observation and concept maps evaluation. The obtained data was also valuable in clarifying the complex nature of the human being, and confirming the statement that biology cannot answer all questions, concerning human nature. Inferences were made about the word association test combined with content analysis and concept map construction as an educational strategy. %K Motivation %K Word association test %K Human being %K Concept maps %K Content analysis %K Human biology %U http://bjsep.org/getfile.php?id=66