%0 Journal Article %T Promoting the Everyday: Pro-Sharia Advocacy and Public Relations in Ontario, Canada¡¯s ¡°Sharia Debate¡± %A Jennifer A. Selby %J Religions %D 2013 %I MDPI AG %R 10.3390/rel4030423 %X Why, in the midst of public debates related to religion, are unrepresentative orthodox perspectives often positioned as illustrative of a religious tradition? How can more representative voices be encouraged? Political theorist Anne Phillips (2007) suggests that facilitating multi-voiced individual engagements effectively dismantles the monopolies of the most conservative that tend to privilege maleness. In this paper, with reference to the 2003¨C2005 faith-based arbitration debate in Ontario, Canada, I show how, in practice, Phillips¡¯ approach is unwieldy and does not work well in a sound-bite-necessitating culture. Instead, I argue that the ¡°Sharia Debate¡± served as a catalyst for mainstream conservative Muslim groups in Ontario to develop public relations apparatuses that better facilitate the perspectives of everyday religious conservatives in the public sphere. %K ¡°Sharia Debate¡± %K faith-based arbitration %K representation %K orthodoxy %K advocacy %K public relations %K Muslims %K Ontario %K Canada %U http://www.mdpi.com/2077-1444/4/3/423