%0 Journal Article %T Big Data Has Unique Needs for Information Governance and Data Quality %A Charles A. Mathes %J Journal of Management Science and Business Intelligence %P 12-20 %@ 2472-9264 %D 2016 %R - %X Enterprises that are venturing into the technical environment of big data and are attempting to create a data lake environment need to take precautions. The principles of information governance and data quality need to be applied to the new world of big data to avoid the trap of the data lake turning into a data swamp. Applying the seven V¡¯s of big data as foundational principles for information governance and data quality will help ensure the long-term success of the expertise big data environment. %K Big data %K Data lake %K Seven V¡¯s %K Information governance %K Data quality %U http://ibii-us.org/Journals/JMSBI/V1N1/Publish/V1N1_2.pdf