%0 Journal Article
%T Exploring the Identification and Effects of ˇ°Opinion Leaderˇ± under Different Information Release Strategies
%A Si Yang
%J Social Networking
%P 156-169
%@ 2169-3323
%D 2018
%I Scientific Research Publishing
%R 10.4236/sn.2018.73013
%X <div style=\"text-align:justify;\">
	This paper systematically analyzes the models and processes related to wordof-
mouth spreading in social networks. This paper simulates the characteristics
and rules of word-of-mouth spreading on social network platforms,
adopts network evolution models as well as virus spreading models which can
precisely reflect the process of word-of-mouth spreading. By computer simulation,
the effect of several kinds of parameters in networks and in wordof-
mouth spreading model is analyzed. What has been proved, through parameter
analysis, is that the secondary ˇ°pushˇ± of the key node (opinion leader)
in social networks has played a significant role in promoting word-of-mouth
spreading. In practical applications, shopkeepers can act appropriately to the
situation, which means they put in a second period of advertise appropriately
after placing one advertisement at random in order to save costs and increase
efficiency.
</div>
%K Social Network
%K Nodes Influence
%K Online Word-of-Mouth
%K Multi-Agent Simulation
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=86092