%0 Journal Article
%T 影响美食类短视频播放量的因素探索<br>Exploration on the Factors Influencing the Playing Volume of Food Short Video
%A 夏爽
%J Modern Marketing
%P 50-56
%@ 2160-7370
%D 2019
%I Hans Publishing
%R 10.12677/MOM.2019.94008
%X <div style=\"text-align:justify;\">
	<span style=\"line-height:1.5;font-size:14px;\">本文通过研究新浪微博美食类的短视频播放量的数据，总结出影响美食类的短视频播放量的因素。认为有故事性、运用了空镜头的、画面具有美感的、视频内容有创意的美食类短视频能吸引观者的注意力，并通过数据对比、典型案例分析、视听语言的研究方法分析了这些因素，提出了在短视频盛行的时代，提高自身视频质量的重要性。<br />
This paper summarizes the factors that affect the short video playback volume of gourmet foods by studying the data of short video playback volume of gourmet foods on Sina Weibo. It is believed that short food videos with stories, empty lenses, aesthetic pictures and creative video content can attract the attention of viewers. These factors are analyzed through data comparison, typical cases and audio-visual language research methods. The importance of improving video quality in the era of short video is put forward.</span> 
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%K 短视频，美食，空镜头，创意性<br>Short Video
%K Gourmet Food
%K Empty Lens
%K Creativity
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=33029